Wednesday, February 10, 2010


We need vegeatbles in our diet and many of them are very nutritious. People certainly have the right to choose vegetarianism as a lifestyle...however, is the corporate push for vegetarianism fueled more by profit and political goals rather than for improving and maintaining the vibrant health and mental functioning of the people? If this subject interests you, Lierre Keith's The Vegetarian Myth, is a must read review here  Be forewarned...while Keith makes some very good points concerning the politics and the negative influence of vegetarianism on the environment and our health, she is also a bit militant in her approach.

We need fats from fish and meat products for proper absorption of vitamins and minerals and optimal brain functioning. Is  one of the reasons for the Veganism push for the purpose of dulling and dumbing us down? This is not to say there are not any healthy intelligent vegetarians and vegans. However, it is much more difficult to obtain everything the body needs from just plant food. Humans are omnivores. Does the agricultural industry play a role in the vegetarian movement?


Has the Upscale Market Outlived Its Usefulness?

WASHINGTON, DC. February 3, 2010:
Whole Foods Markets has launched a nationwide “Health Starts Here” marketing scheme that endorses a low-fat, vegetarian diet, with promises that the diet will “improve health easily and naturally.” The plan promotes the books and private business ventures of Joel Fuhrman, MD, and Rip Esselstyn, both of whom worked with Whole Foods to formulate the new guidelines. Customers now receive a pamphlet urging them to adopt a low-fat, plant-based diet and to cut back or completely eliminate animal foods. Many Whole Foods stores no longer sell books advocating consumption of meat, eggs and dairy products.

The plan will feature new Aggregate Nutrient Density Index (ANDI) labels for foods in the store; the index is designed to make plant foods to appear “nutrient dense” by favoring various phytonutrients in plants and ignoring many vitamins and minerals essential to health. “Whole Foods has stacked the deck against animal foods by choosing ANDI parameters that do not include a host of key nutrients, such as vitamins A, D and K, DHA, EPA arachidonic acid, taurine, iodine, biotin, pantothenic acid, and vital minerals like sodium, chloride, potassium, sulfur, phosphorus, copper, manganese, boron, molybdenum and chromium,” says Sally Fallon Morell, president of the Weston A. Price Foundation. “Many of the phytochemicals that Fuhrman includes in the index he developed for Whole Foods play no essential role in the body and may even be harmful.”

“Animal foods like meat, liver, butter, whole milk and eggs contain ten to one hundred times more vitamins and minerals than plant foods,” says Fallon Morell. “Plant foods add variety and interest to the human diet but in most circumstances do not qualify as ‘nutrient-dense’ foods.”

“For years before becoming deathly ill, I followed the dietary suggestions in the Whole Foods plan,” said Kathryne Pirtle, author of Performance without Pain. “I ate large amounts of organic salads, vegetables and fruits, lots of whole grains, only a little meat and no animal fat. I had chronic pain for twenty-five years on this diet, then acid reflux, then a serious inflammation in my spine followed by chronic diarrhea. Without switching to nutrient-dense animal foods, including eggs, butter and whole dairy products, not only would I have lost my national career as a performing artist, I would have died at forty-five years old! I am not alone in this story of ill health from a low-fat, plant-based diet, which does not supply a person with enough nutrients to be healthy and can be very damaging to the intestinal tract.”

“Consumers can send a message about Whole Foods’ misinformed scheme by voting with their feet,” says Fallon Morell. ”Most major grocery store chains now carry basic organic staples and a larger array of organic fruits and vegetables than Whole Foods markets. And citizens should purchase seasonal produce and their meat, eggs and dairy products directly from farmers engaged in non-toxic and grass-based farming. It’s not appropriate for Whole Foods to promote a scheme that has no scientific basis and that bulldozes their customers towards the higher profit items in their stores.” The local chapters of the Weston A. Price Foundation help consumers connect with farmers raising animal foods in humane, healthy and ecologically friendly fashion.

“The growing emphasis on plant-based diets deficient in animal protein also serves to promote soy foods as both meat and dairy substitutes,” says Kaayla T. Daniel, PhD, CCN, author of The Whole Soy Story: The Dark Side of America’s Favorite Health Food. “Soy is not only one of the top eight allergens but has been linked in more than sixty years of studies to malnutrition, digestive distress, thyroid dysfunction, reproductive disorders including infertility, and even cancer, especially breast cancer.”

“Low-fat patients are my most unhealthy patients,” says John P. Salerno, MD, a board certified family physician from New York City. “The reason we are spiraling into diabetes and obesity is because of the low-fat concept developed by the U.S government decades ago. Low-fat diets have a low nutrient base, and phytonutrients in vegetables cannot be properly absorbed without fat.”

Fallon Morell cites recent studies from Europe showing that low-fat diets promote weight gain in both children and adults, and also contribute to infertility. A meta-analysis published January, 2010 in the American Journal of Clinical Nutrition found no significant evidence that saturated fat consumption is associated with an increased risk of cardiovascular disease.

“Whole Foods CEO John Mackay has stated that eating animal fats amounts to an addiction. But in fact, animal fats are essential for good health,” says Fallon Morell. “The nutrients in animal fats, such as vitamins A, D and K, arachidonic acid, DHA, choline, cholesterol and saturated fat, are critical for brain function. In the misguided war against cholesterol and saturated fat, we have created an epidemic of learning disorders in the young and mental decline in the elderly.”

“Perhaps the vegetarian diet has affected the thinking powers of Whole Foods management,” says Fallon Morell. “It’s time for the stockholders to insist on leadership devoted to increasing customer base, not promoting a personal vegetarian agenda.”

Comments about the Whole Foods Health Starts Here scheme can be emailed to

The Weston A. Price Foundation is a 501C3 nutrition education foundation with the mission of disseminating accurate, science-based information on diet and health. Named after nutrition pioneer Weston A. Price, DDS, author of the book, Nutrition and Physical Degeneration, the Washington, DC-based Foundation publishes a quarterly journal for over 12,000 members, supports 400 local chapters worldwide and hosts a yearly conference. The Foundation headquarters phone number is (202) 363-4394,,


Kimberly Hartke, Publicist, the Weston A. Price Foundation

703-860-2711, 703-675-5557


  1. I am not a vegetarian, but i completely agree with you.

  2. This piece looks to me like COINTELPRO DIS-INFO...

  3. If one reads the classic work, Nutrition & Physical Degeneration by Dr. Weston A. Price, it will be clearer as to what foods create perfect skeletal formation and robust health.Back in the 1930s Dr. Price traveled around the world and compared the diets and health of indigenous people around the world. He found that those living in the outlying areas who ate their native diets were free of disease and had excellent jaw and body structure. He also found that those near the trading posts who ate the processed foods had badly deteriorating oral and general health.

    The diets of the people who ate the their native diets, all included either meat and fish or animal products , such as milk,egges and cheese.The most highly prized foods were organ meats which concentrated the nutrients and were often especially sought after for women who were about to become married and pregnant. These people somehow knew what foods were necessary to form strong healthy constitutions in their offspring. It makes sense to study what healthy populations ate and just as they raised and prepared their foods.Treatment of animals needs to be humane and they also need to be allowed to eat THEIR NATIVE order for them to be happy and healthy.

    Nutrtition and Physical Degeneration can be found at